This morning I went for a spin around town, visiting all the hostels and agencies in Broome.
We're lucky to have terrific relationships with The Kimberley Klub, a YHA hostel situated smack bang in the middle of town (across the road from Broome International Airport...a little tin shed with its runway backing onto Coles. By the way its called an International Airport but there are no international flights because they don't want to upgrade the runway) and Cable Beach Backpackers, a very relaxed hostel about 200m away from the stunning Cable Beach. Actually all of the hostels and agencies here are very welcoming and accommodating -- part and parcel of living in a remote outback town!
Our latest Wicked offer to our agents is something pretty cool...for every seven days of hire a travel agency rents out, we'll give the agency a free day of hire! So...let's just say our cleaner Phoebe got tired of working as our Wicked cleaner and decided to start up her own travel agency, 'Busty Tours'. In her first week at Busty Tours she sells a 30 day roadtrip to a tall couple from Germany. By selling this roadtrip Phoebe scores herself 4 days of free Wicked Campervan hire at any depot location in the world -- that's her trip to Glastonbury 2010 all sorted, what a terrific incentive!
Anyway I'll be away for the next week, playing netball in Samoa. I'll arrive back in Brisbane the following week for a stint working in the Evangelist headquarters with my delightful fellow evangelists Brother Paul, Sister Mary and Sister Sam, before entertaining agencies from Europe at the annual Australia Travel Expo (ATE) in Melbourne.
Thursday, May 28, 2009
Our cleaning lady
Broome is a remote location for Wicked Campers (along with Alice Springs and some of our newer depots including Hobart, Hervey Bay and Byron Bay). For these locations we stipulate that vans should be returned 'cleaner than they were found'.
Of course, the occasional van will return which has not been scrubbed and decked down to our standards. Chris works tirelessly on fixing and servicing vans and I'm too busy writing blog entries (!) to help scrub them up, so we've enlisted the services of Phoebe, the cleaning lady.
Phoebe is a young Danish girl who attracts a lot of attention in the depot. She's very quiet and enjoys dressing up. Her favourite colour is yellow, her favourite animal is the bee...and just quietly - I think she has fake breasts...
But she's brought a ray of sunshine to this depot and our lives wouldn't be the same without the lovely Phoebe. Check her out below!
Of course, the occasional van will return which has not been scrubbed and decked down to our standards. Chris works tirelessly on fixing and servicing vans and I'm too busy writing blog entries (!) to help scrub them up, so we've enlisted the services of Phoebe, the cleaning lady.
Phoebe is a young Danish girl who attracts a lot of attention in the depot. She's very quiet and enjoys dressing up. Her favourite colour is yellow, her favourite animal is the bee...and just quietly - I think she has fake breasts...
But she's brought a ray of sunshine to this depot and our lives wouldn't be the same without the lovely Phoebe. Check her out below!
Wednesday, May 27, 2009
Re-igniting the power of blogging
After a sabbatical of blog writing, I'm reigniting the Wicked Evangelist blog...solo, as my evangelist buddy Camilla left Wicked a few months ago to start her job as a marketing manager for Q Pix film school in Queensland. After starting my Wicked life in Brisbane, I've moved over to Broome in Western Australia, to hang out with Chris and focus on building Wicked up on the West Coast of Oz. Many of my posts will be about life in this remote town, the customers we meet, the vans that make their way in and out of our dusty depot and the direction I see Wicked headed in future...really, just another day in the life of a Wicked Evangelist!
One tool we're focussing on at the moment is Word of Mouth marketing (the new black for the marketing world). One of the 'bibles' we use at Wicked is George Silverman's "The Power of Word of Mouth Marketing". The book has many practical tips and suggestions for building word of mouth as a powerful marketing tool. Our aim at Wicked is to build up a powerful word of mouth presence -- so powerful that we no longer need to pile loads of money into advertising. We're lucky as our product itself creates a buzz (sometimes positive, sometimes negative; depending on the slogan!) and are 'roaming billboards' for the company. We're looking for bloggers out there who'd like to try a van for free, so if you're reading this and interested, let me know!
My favourite van slogan in our depot at the moment is "Let's play army, I'll roll over and you blow the hell out of me".
One tool we're focussing on at the moment is Word of Mouth marketing (the new black for the marketing world). One of the 'bibles' we use at Wicked is George Silverman's "The Power of Word of Mouth Marketing". The book has many practical tips and suggestions for building word of mouth as a powerful marketing tool. Our aim at Wicked is to build up a powerful word of mouth presence -- so powerful that we no longer need to pile loads of money into advertising. We're lucky as our product itself creates a buzz (sometimes positive, sometimes negative; depending on the slogan!) and are 'roaming billboards' for the company. We're looking for bloggers out there who'd like to try a van for free, so if you're reading this and interested, let me know!
My favourite van slogan in our depot at the moment is "Let's play army, I'll roll over and you blow the hell out of me".
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