Thursday, July 2, 2009

Our new target market?

I was pleasantly surprised this morning when I quickly logged into our YouTube account and saw that 900 people had watched the ‘Wicked Campers naked challenge’ video since I last checked (the previous evening). Fortunately YouTube has an insights link where you can view the demographics of your viewers and which pages are linking to the video.

Our biggest hit rate came from the USA! Weird, we’ve only just opened up there and the majority of our customers are Europeans and Australians? The “average profile” of our viewers were males between 45-55. Odd too, as our market are usually backpackers (60% female) between the ages of 18-35.

The penny suddenly dropped when I viewed which pages were linking to us. They were an assortment of blogs dedicated to naked men and gay love. The penny probably should’ve dropped earlier when I read this comment about our camera work:

"I mean, come them naked and stop cutting off their sweet asses, it makes no sense. Find a focus point that is lower. People wanna see more ass, not more sky!!! and tell them to stop running so fast from the camera. it's pointless..linger the camera more on the asses and bodies please..”

With YouTube bestowing the video the following honours:
#3 - Top Favorited (This Week) - Travel & Events - Australia
#12 - Top Favorited (This Month) - Travel & Events - Australia
#33 - Most Viewed (This Month) - Travel & Events - Australia
#49 - Most Discussed (This Week) - Travel & Events - Australia
#61 - Top Rated (This Month) - Travel & Events - Australia

...I guess it really does prove the theory that sex sells!

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